Brand-Aware Buying Guide

Unger, Ettore, Sorbo & Moerman: How the Tool Categories Fit Together

Professional window cleaners often learn the trade through familiar equipment brands. The important question is not which logo wins—it is what job each tool performs and how the pieces work together on a real route.

Keyword Planner shows roughly 5,000 U.S. monthly searches for “Unger window cleaning” and “Ettore squeegee,” plus continued interest in Sorbo and other professional tool brands.

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Where Screen Magic Pro Fits

Screen Magic Pro is not a replacement for a professional squeegee, washer or water-fed system. It fills the screen-cleaning step: a professional cleaner can spray or apply it with a dedicated T-bar sleeve, wipe the screen and move on without a rinse step.

Unger, Ettore, Sorbo and Moerman are trademarks of their respective owners. Screen Magic Pro / PVA Group LLC is not affiliated with or endorsed by those companies. Brand names are used only to describe categories of tools professional window cleaners commonly research.

Screen Magic Pro Options for Working Pros

5-Gallon RTU Concentrate

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A higher-output case for established crews and larger Screen Magic volume.

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2-Gallon RTU Concentrate

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A lower-commitment professional case for building Screen Magic into your regular workflow.

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